Gone are the days when just having a website would be enough to keep your business running. Today there is just so much competition not just in the UK but around the world with lots of companies offering the same products or services.
To ensure you stay ahead of the competition you need to spend time marketing your website.
Large companies have teams of people constantly updating their website with new content and posting to social media. Most small businesses say 'we must do something about it' but very few do.
Basically the way that Search Engines, like Google and Yahoo, get their results are to look at how relevant the content of the website is to the search criteria and how popular the website is. By popularity they actually mean how many links are there that are linking back to your website, the more links, the more popular your website will become.
Along with the more traditional methods of printed advertising we have an abundance of social media websites to choose from, facebook, twitter, blogs, linked-in the list is endless.
The good news is that firstly these social media sites can now easily be updated with content from just one single source, thus eliminating the need to endlessly submit new information individually.
Secondly we offer a setup service whereby we can setup your social media accounts for you together with logos and styles to match your website. Also we can train you in the best methods to update these and advise on social media campaigns to get results.
In addition we offer a range of Search Engine Optimisation (SEO) packages to suit your budget. All our website designs come with the basic SEO requirements of hidden meta tags and heading codes to highlight your required keyword searches, along with Google verification.
Our add-on packages enable us to spend more time on your SEO which allows us to identify keywords within your text content and add hidden tags to enable Search Engines to easily identify the context of your text and this facilitates greater coverage of your website within search results.
The more time and effort you budget for on Marketing your website, the greater the rewards.